StoreManager
Overview
As one of my passions for animation. I have decided to create a new shop backend manager platform, to create great experience, easy and confortable solution, and to focus on the MicroAnimations.
Role
Product Designer, Animator
Product Strategy, Micro-Interaction,
Wifreames and Visual Design, Information Architecture.
Background
Any store has it’s own problems.
I thought that it would be more pleasant to be at least not concerned about managing the store.
After some research, I couldn’t find any good store manager apps.
And by that, I mean more attention for the experience of the owner of the store.
Well, there are better Ecommerce platforms like maybe this one: Ecwid
And yet, I couldn’t feel satisfied with the results I have found.
Any kind of store should owe an app for controlling and managing it.
The Problem
I’ve noticed in the local stores, they managing their goods in the old fashion, and they don’t have always full control on what’s going online and offline.
In my opinion any store should be available online in addition with what is on the street.
I couldn’t find an app that gives more facilities to let the store owner feel he has full control on important features like social feedbacks, store incomes and outcomes and Orders.
Keeping control all in one place is very valuable.
Target Audience
It will be backend application and it will be for any store owner.
Persona 1
Anthon Bernstein
Occupation: Shoes store owner
Location: Tel Aviv
Gender: Male
Age: 35
Martial Status: Single
In Short:
He loves his social life and going out with friends at evening.
He hopes that his private life won’t be affected by his own business.
Motivations
* Young spirit.
* Thinking on growing.
* An optimist.
Frustrations & Pain points
* Not autodidact.
* Big responsibility.
* Lack of self organization.
Potential Solutions
* Store manager app.
* Learning in some business managing course.
* Trial & error.
Persona 2
Sara Cohen
Occupation: Hats store owner
Location: Jerusalem
Gender: Female
Age: 42
Martial Status: Married
In Short:
She has 4 kids. She keeps Shabbat and during the week she has lots of responsibilities despite the fact she run a small business for hats.
Motivations
* She has MoM-Powers :).
* She loves her store.
* An optimist.
Frustrations & Pain points
* Not autodidact.
* A lot on her mind.
* Not familiar that much with technology.
Potential Solutions
* Store manager app.
* Learning in some business managing course.
* Trial & error.
Product Vision
Controlling all needed features in one platform with great experience for managing any store from the smartphone.
Providing sexy micro-animation to gain the look & feel to make it more pleasant to use and even enjoy managing the store backend.
Flowchart
Goal definition: If i’ll be able to give the store owner an all-in-one platform that will be fun to use with micro-interaction and nice UI.
List of recommendations:
* Easy to understand
* Fun to use
* Manager features
Connecting with providers:
Tracking of development:
Wireframes
Design System - still in work
Designs
Screenshots
Animations
Demo for the application, made in Adobe After Effects
Conclusion and Takeaways
I’m glad that I found out, that there are no good options for shop owners to control and organize their offline and online shops as one.
After meeting with store managers, I understood that application like this, can be very powerful and useful.
It was just a personal project, but maybe some day, who knows =]]
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